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Whoop Launched a Social Network With ‘Verified Heartbeats

Whoop members can now share sleep and strain data on Humans, a new social feed launched on November 12.

Every active account on the network must be authenticated by a continuous heartbeat recorded via a Whoop device. The wearable maker built the platform as a direct counterweight to legacy social media networks, as reported by Wareable.

“entirely human,” said Whoop.

The company further described the verification layer in statements reported by The Verge.

“the most verifiably human network ever launched. Every account represents a real person with a verified heartbeat,” said Will Ahmed.

Members can share core markers including Sleep, Recovery, Strain, Heart Rate Variability (HRV), and resting heart rate with friends and family, as detailed by The Times of India.

Users can post photo logs from workouts and lifestyle milestones called Moments. These link directly to performance data like route maps, pace, and distance, as outlined by The Verge.

The legacy Whoop Teams social feature “will remain available,” allowing groups to share leaderboards, as noted by The Verge.

Whoop Launched a Social Network With 'Verified Heartbeats
Photo: timesofindia.indiatimes.com

Members can manage followers, remove people, and choose which workout types appear publicly.

The application includes granular sharing permissions to address privacy hurdles. It also features a dedicated Stealth Mode to temporarily hide performance data without altering profile settings, according to Wareable.

To address the privacy hurdles of broadcasting intimate health data, sensitive activities are suppressed from the feed by default, and members retain the option to keep individual Moments private.

Users can also post photo logs from workouts and lifestyle milestones called Moments. These link directly to performance data like route maps, pace, and distance.

While Whoop Teams already claims 57 percent of active users through group leaderboards, the Humans network refines that dynamic into direct one-to-one feeds, as reported by Wareable.

Whoop reiterated its policy that it will not sell or use personal health data for ad targeting.