2024-09-27 12:42:59
Mrs. Midolo, the fashion company Mango no longer advertises with real people, but with AI models has caused a lot of noise and criticism. How do you measure this movement from an internal perspective?
Simply put, an ad like this is paying attention. And the way this is now accepted and presented everywhere, maybe it’s a little exaggerated. They have tried now, as a test balloon, so to speak, but that does not mean that this is Mango’s new strategy and that AI models will be used more often in advertising in the future. Basically, Mango is a company that advertises mainly with models called art models, i.e. models who also work all the big shows for other famous fashion houses and designers and easily in value very recognizable. And for the high daily prices that Mango pays, the models are not only expected to show clothes. They should offer added value by making the media know them or by making the customer know who they are. That’s why the really big faces like Kate Moss or Cara Delevigne are occasionally bought.
#models #wont #win #fashion #world