2024-08-19 19:35:22
Tania Mallet was a top model in the 1960s, she graced the cover of “Vogue” several times and worked with photographers such as Eugène Vernier and David Bailey. Britannia became world famous through a film role: as Tilly Masterson in 1964, she wanted to avenge her sister’s death in “Goldfinger”, the third “James Bond” film. The movie was not successful in his opinion. Mallet, on the other hand, celebrated great success even with his cinematic appearance alone. The magazine “Tatler” honored the woman, who died in 2019, as “the best Bond girl of all time”.
Six years later, his “Goldfinger” look still looks cool – and so timeless that it would fit into any current fashion magazine (except without the gun he holds in his hand in many photos). This also applies to her hairstyle: She wears her hair tied down in a braid and decorated with a big bow. Just like actress Sydney Sweeney at the Met Gala last year; or as the models who presented the Chanel collection for this winter in June; such as visitors to Paris and Copenhagen Fashion Weeks and countless influencers with a large and small reach.
Bows from luxury brands like Chanel, inexpensive suppliers like H&M or homemade from current gift ribbons are not just hair decorations. They can also be seen on clothes in the summer collections: Simone Rocha adds accent bows to women’s skirts and men’s trousers. Sandy Liang replaces belts with shiny, silk bows and makes handbags look like big bows to wear. And at Nina Ricci, Harris Reed uses large bows as tops and straps on dresses. Last autumn, Prada covered clothes with bright bows. Reese Witherspoon arrived at the Choice Movie Awards in January in a black Celine dress with a large bow at the hip; The one on “The Crown” star Elizabeth Debicki’s Oscar de la Renta jumpsuit was a little smaller.
The success of flowing ribbons does not come overnight. “Once we got over the pandemic and special occasion clothing became important again, people bought party looks,” said Lorna Hall from British fashion forecaster WGSN. Dresses with neck details are definitely in this category. Since last fall, bow dresses have become more and more popular on Tiktok, the number of views of the hashtag #BowDresses increased by 95.5 percent compared to the previous year. “This coincides with the ‘Coquette’ and ‘Girlhood’ trends, which also saw double-digit growth,” Hall said.
Both styles play with elements that are traditionally considered feminine: dresses and skirts, blush and glitter on the face, colors like pink, high ponytails and repeated bows. Body models include artists such as Lana Del Rey, Ariana Grande and Sabrina Carpenter.
Popular among K-pop stars
Asian pop culture, especially South Korean and Japanese, is daring to become sweet. The former produced the world adored K-pop stars with often flirtatious, childlike looks, while the latter, in addition to the decidedly cute “Kawaii” beauty, also produced Hello Kitty, one of the most famous sky wear of all.
The message of the blouse-bow: Kamala Harris in her first speech as Vice President-elect in 2020GettyPop icons also love ribbons: Madonna gave them a punky look in the 80s, Lady Gaga appeared with hair bows in dresses, and Australian singer Sia hid her face under wigs and big bows. It seemed more avant-garde than suitable for everyday use. Even sugary pink bows made their way into real life Barbie, of all people. In 2023, introduced by Margot Robbie, she inspired millions of women and filmmakers. Today, bows still “add a feminine touch to the essence of less-than-luxurious looks,” says fashion expert Hall. Combined with the restrained Quiet Luxury style, the Bow looks more classic than child.
More, but more typical accessories – this is also what the Cologne jewelry and hair accessories brand Filippa Firenze relies on. Its founder, Kyra Wagenmann, sums up the current success of bows and girlish elements in a concise formula: “Look cute, but come across as tough.” Millennials and Generation Z in particular carry this relevant contradiction, says Wagenmann. “Women are becoming more confident to express their femininity, their girl group is not afraid of being made important or respected as a result.”
The 35-year-old businessman often wears big bows in his hair. With dresses, but also with oversized blazers, leggings and sneakers. “Such breaks in style can create a modern, feminine look.” Wagenmann founded his company in 2018, and satin headdresses with large silk bows are part of where he started. Demand is increasing, says Wagenmann, who plans additional units with even larger bows. His prediction: “The show will continue to establish itself over the next two years.”
The loop is a traditional story
According to Lorna Hall from WGSN, the continued success of the bows is also due to the return of the traditional skin. Lace details like those in the corsages are important – both decorative and functional. The underwear sometimes makes it diabolical, the scheming figure of Blair Waldorf in the series “Gossip Girl” shines through. On his clever head he always wears hair, sometimes better with a bow.
This ambivalence is not surprising for the cultural history of heaven: many depictions show Aphrodite, the goddess of love, love and beauty, and Artemis, among other things the goddess of the hunt, with ornaments in their hair. Thomas Mann as Consul Buddenbrook, who is in his mid-40s, wears “a small silk neck surrounded by white lace over his elaborate coifure,” but also the eight-year-old singer boy in “The Prodigy. “
Its ubiquitous nature full of contradictions makes bowing more popular and contemporary than ever. Elena Kayser also noticed this. The founder and designer of the brand Studio Ena, based in Saarbrücken, designs jewelry made of tin, gold, silver and precious stones. His brand became world famous primarily for his ear studs, to which loops made of gold wire decorated with freshwater pearls could be attached. Each of these handmade earrings is unique thanks to the differently shaped beads. Kayser has been working on the sky designs for a year and a half. He quickly dismissed the first concern that the topic was too young, he said: “Why don’t I celebrate women in a completely new way with a female symbol?”
On the catwalk: Couture looks with flowers and bows at ChanelReutersKayser also showed this at the Berlin Fashion Week in July: his Studio Ena necklaces are without diamonds, just made of silver wire. They appear minimalistic and sweet, gentle and bold at the same time, and should still appeal to people who have already seen soft and delicate sky jewelry. Kayser is sure that the te design will stay with you for a while – even if it doesn’t have to appear in all your collections. The principle is more than a temporary trend: “The sky is timeless, you can always create a new connection to it.”
Teriba also proves his timelessness in politics. Thanks primarily to Margaret Thatcher, the necktie became the equivalent of the tie. And to not cause arguments: for example, about whether Melania Trump wanted to send a message in 2016 when she appeared on television in what is known in English as a “monkey dress” on television shortly after the publication of the audio recording a special audio. of her husband. And perhaps Kamala Harris’s 2020 white bow tie during her first term as Vice President-elect of the USA is a reference to this look.
Harris often wears a blouse with a tied bow. You can’t imagine a 59-year-old with one of these in her hair – maybe not yet. Sarah Jessica Parker, just a few months younger than the presidential candidate, showed at a gala in New York in 2023 that sky-high hairstyles are not reserved for certain age groups. The founder of Filippa Firenze Kyra Wagenmann also observed that the features are growing more and more: “Many women over 50 today are raised to be reserved. But femininity can now also mean the appearance of innocence and girlhood at the same time. “
Anyone who still fears that the skies will appear too sweet or obsessed with youth should just think of Tilly Masterson. The chicest Bond girl of all time was anything but harmless 60 years ago. With a big bow in her hair.
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