Why celebrities like Serena Williams or Paris Hilton are launching funds

by time news

2023-06-04 17:41:28

Serena Williams has founded her own company, Serena Ventures.
Image: dpa

Superstars promise returns. Serena Williams, Paris Hilton and Co. are vying for investors’ money. It is very difficult to assess whether their offers are worthwhile for investors.

SErena Williams did it. She has accepted a new job. The former professional tennis player wants to work as a consultant for the American financial company Consello in the future and primarily take care of the customers there. The 41-year-old has experience with money. For several years she has run her own investment company, Serena Ventures. The company has two funds and invests in newly founded companies that are looking for investors.

Sarah Huemer

Editor in the “Value” department of the Frankfurter Allgemeine Sunday newspaper.

Numerous celebrities and former sports stars are breaking into the world of finance. And yes, at first glance, this phenomenon may not seem entirely new. After all, personalities have been smiling down on consumers from advertising posters for decades. And it has long been common for celebrities to invest in individual young companies in which they see great potential for growth.

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