2024-05-18 06:10:07
New Delhi: There was a time when when one considered biscuits within the nation, solely ‘Parle-ji’ got here to thoughts. Parle-G, began within the yr 1929, dominated the Indian marketplace for many years. However, after this got here Ballabh Prasad Agarwal. He modified all the pieces. Aggarwal based Priya Gold Biscuit in 1982. Their purpose was to offer good high quality biscuits to Indians at affordable costs. Priya Gold Biscuit rapidly turned standard. Particularly in rural areas. The corporate provided a wide range of scrumptious and reasonably priced biscuits. It received folks’s hearts. At the moment Priya Gold is without doubt one of the largest biscuit corporations within the nation. It offers powerful competitors to Parle-G. However, there’s an fascinating story behind its title additionally. Why did Ballabh Prasad Aggarwal title the corporate ‘Priya Gold’ regardless of having three sons? Come, tell us right here.
Priya Gold is a model of Surya Meals & Agro Restricted Firm. The corporate was began in 1994 with a deal with making cookies. At the moment the corporate manufactures a wide range of merchandise together with truffles, confectionaries, juices and drinks.
Attention-grabbing story about title
Many individuals assume that this firm is known as after one in all its founder’s kids. However, really the story behind naming it Priya Gold is sort of fascinating. ‘Priya’ means everybody’s favourite and ‘Gold’ means pure and ideal in high quality. The corporate homeowners needed to check their merchandise on these standards. So she named the model Priya Gold.
Ballabh Prasad Agarwal and his three sons performed an essential function in beginning the Priya Gold model. The names of his sons are Manoj Kumar Agarwal, Naveen Kumar Agarwal and Shekhar Agarwal. Ballabh Prasad Aggarwal needed to begin a biscuit model for a very long time. In 1991 he moved from Kolkata to Noida. Media experiences counsel that she began Priya Gold by taking a mortgage of Rs 25 lakh from the financial institution.
How did the corporate develop step by step?
In 1995, the corporate launched Butter Chunk biscuits. It quickly gained dominance out there as a result of its glorious high quality. After this success, Ballabh Prasad Aggarwal and his firm continued to maneuver forward with none interruption. The corporate expanded its factories in Higher Noida, Surat and Lucknow. With this Priya Gold turned a nationwide model. By 2006, the corporate entered new market segments by introducing drinks and fruit juices.