2023-05-30 13:20:00
This property of the brain is at the origin of our false judgments. stock.adobe
DECRYPTION – You have lost your mind! Your brain, a nest of cognitive biases, pushes you to take shortcuts that sometimes distort the relevance of your analysis.
Decision-making is never totally rational. Systematically, grains of sand slip into it which make it deviate from logic, tainting it with erroneous judgments. These are cognitive biases. Kinds of unconscious thought shortcuts that facilitate reasoning, but distort it. They can lead to pure and simple errors, such as being persuaded of the veracity of information that is inaccurate, but widely relayed on social networks. In this case, a conformity bias comes into play, that is to say a tendency to think and act as others do, like Panurge’s sheep. Most often, they lead to a misinterpretation of a situation that takes place in an ambiguous context, requiring to fill in missing information.
It was in the early 1970s that the term was introduced by psychologists Daniel Kahneman, Nobel Prize in Economics in 2002, and Amos Tversky. They pinpoint these devious mechanisms as they attempt to explain stock market anomalies, not by market logic effects, but by other factors related to the cognitive behavior of economists. Then, this underlying functioning is discovered in other areas of activity: irrational decisions are taken in the same way, in health, in law or in business… and in fact in everyone in the smallest acts. everyday.
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#bad #decisions