2024-08-29 10:24:17
New Delhi: Bharti Airtel has decided to exit the music segment. While doing so, it will shut down its Wink Music app. Sources gave this information. The company will adjust all the employees of Wink Music. A source said, ‘Airtel is planning to shut down Wink Music in the next few months. It will accommodate all its employees in the company.’ When contacted, an Airtel spokesperson confirmed this decision. The spokesperson said, ‘We confirm that Wink Music will be shut down. All employees of Wink Music will be included in the Airtel group. Airtel users will get access to Apple Music.’
Airtel has signed an agreement with Apple
The spokesperson said that premium users of Wink will get special offers from Airtel for Apple. The company has signed an agreement with Apple to give access to Apple Music to its iPhone users. Under this partnership, Airtel Xstream customers will be able to enjoy Hollywood and award winning content on Apple TV Plus. This facility will be available with premium Airtel WiFi and postpaid plans.
What could be the reason behind the latest decision?
There could be many reasons behind the latest decision. These include tough competition from big players like Spotify, Apple Music and Gaana in the music streaming industry and cost cutting. There is also speculation that Airtel may now want to focus more on its core business, i.e. telecom services.
What did the company say about the agreement?
Amit Tripathi, Chief Marketing Officer and Executive Vice President (Customer Experience), Bharti Airtel, said, “Apple and Airtel are natural partners who strive to bring excellence in customer experience. This partnership with Apple will provide immense value to our customers. They will now have access to the best global content and entertainment.”