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Shaw referred to the interface as an “infinite IKEA game” on Reddit last year. Subsequent press coverage also noted STYR’s close resemblance to the real store, particularly its blue exterior and distinctive yellow logo.
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Ikea, on the other hand, was less impressed with the similarity. Citing “unfair competition and false advertising,” representatives from the Pros Zelnik law firm gave Shaw 10 days to “change the game and remove all indications related to the famous IKEA stores.” Shaw told PC Gamer this week that he would comply with the demands — which included removing the blue and yellow color scheme and changing the display furniture designs — because he would “really prefer not to be sued.”