The venture capital firm Andreessen Horowitz believes that the industry most affected by generative AI will be video games. But they are not the only ones informa The Economist:The interactivity of the games requires that they be packed with painstakingly designed content: consider the 10 square miles of landscape or the 60 hours of music in “Red Dead Redemption 2,” a recent cowboy adventure. Recruiting artificial intelligence assistants to produce it could drastically cut timelines and budgets…
Making a game is already easier than it used to be: almost 13,000 titles were published on steam, a gaming platform, last year, nearly double the number in 2017. they will soon resemble the music and video industries, where that most new content on Spotify or YouTube is user-generated. A gaming executive predicts that small companies will be the quickest to figure out what new genres are made possible by AI. Last month, Raja Koduri, an Intel executive, left the chipmaker to found an AI gaming startup.
However, don’t discount the big studios. If they can release half a dozen high-quality titles a year instead of a couple, it could undermine the success-driven nature of their business, says Josh Chapman of Konvoy, a gaming-focused venture capital firm. A world of more options also favors those with large marketing budgets. And the giants may have better answers to the growing copyright questions surrounding AI. If generative models have to be trained on data to which the developer has rights, those with large catalogs will be better placed than startups.
. Trent Kaniuga, an artist who has worked on games like “Fortnite,” said last month that several clients had updated their contracts to ban AI-generated art.
