Instagram CEO, Moral Man, announced over the weekend the pilot expansion the company began late last year and allows U.S. creators to charge social network users who want access to more of their content, or alternatively more direct communication with them.
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According to Musari, “We want to make Instagram the best place on the net where creators can make a living.” To that end, the company began allowing tens of thousands of relatively popular creators in the U.S. to charge a subscription fee from their followers on the social network. Exclusive stories that are not available to other followers, and a clearer presentation of their responses and questions in the creators’ live broadcasts.
Now, the company is starting to allow creators to also block posts in their feed to paying users in particular. This means that from now on it will not be enough to track an account to see all the content it uploads, but some of it will only be available to followers who pay these or other amounts. According to Musari, this option was the most common request from creators in the pilot of exclusive stories for paying users.