Will Netmarble, a powerhouse in IP utilization, show itself once more with ‘Elevating the Seven Lethal Sins’?

by times news cr

2024-06-18 19:54:13

Netmarble, which has efficiently launched video games utilizing numerous exterior IPs akin to ‘Marvel’, ‘Tower of God’, and ‘Solely I Degree Up’, is getting ready to introduce ‘Elevating the Seven Lethal Sins’ utilizing the globally fashionable animation ‘Seven Lethal Sins’. It is in full swing. Netmarble, which has proven near reaching ‘most’ skill to make the most of exterior IP, has already produced profitable works and is creating various video games utilizing the ‘Seven Lethal Sins’ IP, attracting the business’s consideration.

Elevating the Seven Lethal Sins (supplied by Netmarble)

Netmarble has proven a very sturdy skill to create synergy with exterior IP. A consultant work is ‘Marvel Future Combat,’ a cell RPG launched in 2015 primarily based on ‘Marvel,’ which has gained widespread recognition around the globe.

‘Marvel Future Combat’ is a recreation primarily based on an unique state of affairs from the huge ‘Marvel’ universe. The story of confronting superheroes from one other dimension to save lots of the longer term from destruction was instructed with spectacular motion and a refreshing sense of impression, drawing a constructive response from customers.

Instantly after its launch, the sport ranked within the high 10 of fashionable charts in 118 international locations, together with Korea, america, the UK, and Taiwan, and achieved 20 million downloads worldwide inside 15 days of launch and 120 million downloads in 2020. As well as, it achieved success within the international market, together with being chosen because the ‘Finest Recreation of 2015’ by Google Play.

The collectible RPG ‘Tower of God: New World’, launched in July of final 12 months, can be a consultant instance of Netmarble’s skill to make the most of IP. ‘Tower of God: New World’ is a collectible animation RPG primarily based on the Naver webtoon ‘Tower of God’, which has exceeded 6 billion views.

Netmarble has ready a recreation that’s straightforward and handy so as to take pleasure in it like an animation. Since its launch, ‘Tower of God: New World’ has ranked first in gross sales within the home Apple App Retailer and fourth in Google Play. Specifically, in simply 4 hours, it was acknowledged abroad because it rose to the highest 5 in recognition, together with third in Japan, 4th in Malaysia, and fifth in Hong Kong, beginning with the first place within the Apple App Retailer in 4 international locations: Taiwan, Thailand, and Indonesia.

This 12 months, too, nice success was achieved by using exterior IP. The principle characters are ‘Arthdal ​​Chronicles: Three Forces’ and ‘Solely I Degree Up: Come up’. First, ‘Arthdal ​​Chronicles: Three Forces’ is a large-scale MMORPG primarily based on the drama of the identical title, depicting a large-scale energy wrestle between Arthdal, In the past, and the lawless forces to take over the continent of Arth. Though ‘Arthdal ​​Chronicles: The Three Forces’ is being serviced on PC and cell, it ranked fifth in gross sales on the Apple App Retailer on the day of launch and ranked 1st in recognition on Google Play.

‘Solely I Degree Up: Come up’, which was formally launched globally final Might, is the primary recreation of the ‘Solely I Degree Up’ IP, which recorded 14.3 billion cumulative international views. It’s characterised by offering customers with a way of immersion by way of a extremely full implementation of the unique work and permitting them to implement their very own motion type utilizing numerous abilities and weapons.

The sport acquired a lot anticipation even earlier than its launch, with the variety of pre-registrants exceeding 15 million in international areas, together with Korea, and ranked first in recognition in 141 international locations after its official launch. Efficiency continued in gross sales as effectively. This recreation ranked first in gross sales on the Apple App Retailer on the day of launch and first on the Google Play Retailer 5 days after launch, taking excessive gross sales positions in each main markets. Specifically, it attracted consideration by attaining gross sales of 14 billion gained and DAU of 5 million on the primary day of Google launch.

Various IP-based games introduced by Netmarble (provided by Netmarble)

Numerous IP-based video games launched by Netmarble (supplied by Netmarble)

The animation ‘Seven Lethal Sins’, the unique work of ‘Elevating the Seven Lethal Sins’, which is at present in pre-order, additionally confirmed good outcomes. ‘The Seven Lethal Sins’ is a Japanese animation that may be very fashionable around the globe, and the IP itself is evaluated as being aggressive.

This animation depicts the story of resolving the disaster dealing with the Kingdom of Britannia, specializing in Meliodas, the chief of the Seven Lethal Sins Knights, and Elizabeth, the princess of the Kingdom of Liones. It gained nice recognition, with cumulative gross sales of greater than 55 million copies worldwide. ‘The Seven Lethal Sins’ ended with the 4th season, however the sequel ‘Seven Lethal Sins: The 4 Horsemen of the Apocalypse’ was aired, persevering with the recognition of the earlier work.

Primarily based on the ‘Seven Lethal Sins’, Netmarble launched ‘Seven Lethal Sins: GRAND CROSS’, a cell RPG launched in Korea and Japan in 2019 and globally in 2020, in over 30 international locations together with Korea, Japan, France, and Germany. Achieved the No. 1 rating in gross sales. It acquired excessive reward for its immersive gameplay and the enjoyable of amassing and rising numerous heroes that seem within the animation. Cumulative gross sales exceeded $1 billion (roughly KRW 1.38 trillion) in simply 5 years of service.

As well as, the open world motion RPG ‘Seven Lethal Sins: Origin’, which is being developed primarily based on the identical IP, can be receiving good evaluations even earlier than its launch. ‘The Seven Lethal Sins: Origin’ is ready within the time interval between the animation ‘The Seven Lethal Sins’ and ‘The 4 Horsemen of the Apocalypse’, and ‘Tristan’, the son of the unique protagonists ‘Meliodas’ and ‘Elizabeth’, alongside along with his colleagues. It offers with the method of exploring every area with the intention to restore the continent of Britannia, the place time and area have been distorted as a result of explosion of the ‘Guide of Stars’.

Customers can expertise an unique story that might not be skilled within the unique and open world content material carried out at a wonderful degree. Specifically, this recreation acquired favorable evaluations, together with being chosen because the ‘Recreation of G-Star’ by the Korea Recreation Journalists Membership beneath the Korea Recreation Media Affiliation on the final G-Star 2023.

Netmarble, which confirmed a very good efficiency with ‘Seven Lethal Sins’, plans to totally display its skill to make the most of IP by way of ‘Elevating the Seven Lethal Sins’, which is scheduled to be launched within the second half of this 12 months. This recreation options easy one-touch draw gameplay and quite a lot of content material. You possibly can benefit from the story of the unique animation and have interaction in strategic battles by amassing and rising heroes reborn as cute characters.

Specifically, Netmarble launched ‘Seven Knights Elevating’, a game-raising style primarily based by itself IP ‘Seven Knights’ final 12 months, and has achieved achievements akin to rating first in App Retailer gross sales in areas akin to Korea and Thailand. There have been considerations that it could shortly turn into fashionable on account of its gentle gameplay, however it ranked sixth in gross sales within the second half of 2023 in simply 4 months after launch, sparking a pattern of elevating video games within the home gaming business, so consideration is concentrated on Netmarble’s one other problem of elevating video games. . Consideration is being paid to what sort of synergy shall be created by combining the power to implement exterior IP and the know-how of Netmarble, which created the pattern of the idle style.

Donga.com recreation reporter Jo Gwang-min [email protected]

2024-06-18 19:54:13

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