2023-07-01 10:36:10
The government wants retailers to include back-to-school products in their anti-inflation basket. LIGHTFIELD STUDIOS – stock.adobe
The products for the next back to school were negotiated last year, in the midst of the energy crisis and the paper boom.
If the big holidays start in a few days, some parents are already worried about the next school year. Indeed, the prices of school supplies were negotiated last year, in the midst of the energy crisis and soaring paper prices. “We already bought the products six months ago, 10% more expensive than the year before“, specified this Wednesday morning on Franceinfo Michel-Edouard Leclerc, president of the Leclerc centers. What to predict the worst.
On the shelves, the increases should however be less significant, thanks to suppliers and distributors who are cutting back on their margins. “We may be going [arriver] at 2 or 3% increase», Underlines Michel-Edouard Leclerc, before adding that «some offerspromotional campaigns will be carried out in its stores.
The Carrefour group is going tostrengthen its promotions this year on products particularly popular with customers“, such as UHU glue, single sheets of large squares or even diaries. Last May, Thierry Cotillard, president of the Mousquetaires, already planned “3% increase on back-to-school products compared to last year“. Inflation that even risesat 10% if we go back 18 months».
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No family restrictions
Guillaume Nusse, CEO of Clairefontaine-Rhodia, wants to be even more alarmist: “On the shelves, on a basic notebook, we are more on increases of 30 to 40% over two years.“However, the families seem to be”make trade-offs“and the company sold”so many high-end products in 2022than in previous years. An observation shared by Martial Ardant, general manager of the Hamelin France group, which manages the Oxford brand: “Parents continue to invest in education and choose national brand products rather than private labels. They also favor innovations.“The two directors also relativize the price increases, “a few euros for supplies that last a year».
If prices have increased consecutively over two years, the start of the 2024 school year will mark time. “There will be no increase next year“, notes Guillaume Nusse, who anticipates the negotiations this fall between distributors and suppliers. “The ton of paper was 600 euros in 2021, then climbed to 1300 euros in 2022 and we are currently at 1100 euros today“, he details, before adding that he “expected [toutefois] to a more substantial decline“. According to him, “there will thus be an easing of prices on the shelves, but not a collapse».
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