2023-04-20 16:27:23
If you are the owner of a verified Twitter account, you are surely wondering if this Thursday they are going to remove the “blue pimp” and if Elon Musk will keep his promise (postponed several times) to remove the check marks, because now, for these, you have to pay with the new program called Twitter Blue.
Before the purchase of Elon Musk, it was free to verify an account, to achieve this, the interested user was only required to make the request and meet a series of requirements. Verifications in social networks such as Twitter are given in order to avoid impersonation, supporting that the user who manages it is who he claims to be and that, in addition, he is a notable actor for public debate.
Charges to verify accounts were announced two months ago and some verified personalities and media announced that they would not pay for something that was previously free, including newspapers The New York Times, The Washington Post and the basketball player Lebron James or the writer Stephen King.
“There are also several banks and entities in the United States that officially said they were withdrawing from Twitter as an affront to Elon Musk’s management style, it is said that the platform is going to have a quite strong turn against the positions of big brands,” explains Paola Hincapié, creative director of the El Grifo agency.
What is lost without the blue pimp?
Twitter Blue is an optional paid subscription that adds the blue check mark to your account (that is, they are going to remove the inherited blue badges from Twitter), as they explain from the blog of this network, and add that it offers early access to a “function selection”.
These functions are the ones that verified accounts that have not made any attempt to pay for the service have been losing for several days, such as the option to publish longer videos.
So, whoever pays will also be able to have prioritized positions in conversations and search, see approximately twice as many Tweets between ads, they will be able to edit tweets (up to five times within 30 minutes), create tweets, replies and quotes of up to 10,000 characters. in length with bold and italic writing styles, create save folders, have an NFT (Encrypted Digital Asset) as your profile photo, and have the option to retract a tweet after it’s been posted, but before it’s visible to anyone. others on Twitter.
What the majority of companies and brands that refuse to pay for this service have said, according to Hincapié, is that the facilities are not “madness. The capacity of the videos is not a problem for some, as well as not canceling the advertising, because it will not remove it, it will only reduce it.
On March 23, the prices in Colombia for this verification were launched: the web version costs $404,900 a year or $38,500 a month. For iOS and Android operating systems it is $554,900 per year or $52,900 per month.
It is also known that there will be different colors for the badge, leaving blue for individual user accounts, gray for institutional accounts, and yellow for other organizations and companies. The latter also have their own subscription, in which they can link accounts to their profile so that they appear associated.
concerns
This fact has generated discomfort, for example, in terms of security because if you have Twitter Blue you will be able to access two-step authentication by SMS, if not, no, and that is vital for many users and companies.
That as of this Thursday the “blue pimps” of those who did not want (or could not) pay a subscription may disappear also raises doubts as to the credibility with which Twitter will remain. Paola has asked several artists that she advises at her agency if they are going to pay and they don’t know yet, “there is an expectation that responds to the way they have seen how the changes are announced on the platform. The user is taught that these platforms give them facilities to earn money (like TikTok or Instagram) before they ask them; Rather, they ask them to adhere to certain rules (type of content, hours, age) instead of talking about paying to be there.
Media such as Vanity Fair said that all this could be a joke, “in the style of Musk” and that is that with him everything is always a mystery, “I am going to wait until this Thursday to see how the tycoon gets up. His style is to generate rumors, to go up or down in the stock market, but with the issue of his ego, it is not unusual for him to say goodbye and really want to end the company, ”Hincapié concluded.
#blue #Twitter #pimp #dont #pay