2024-02-05 15:55:06
The Williams Racing team has been the second on the grid to show the colors and essence of its new car. The event took place in NY, USA around 3:40 p.m. in peninsular time and the event lasted 26 minutes.
The event could be followed through its official internet platform, through its mobile app and on its YouTube channel. James Vowles, the head of the team, was present at the event along with his two drivers for this season, Alex Albon and Logan Sargeant. Will Buxton, a well-known journalist in the sector, was the presenter of the entire event
The appearance of the car for 2024 has not changed much compared to the previous year, it continues with the same aesthetics and colors, the shape of the car, more Red Bull style, is especially noticeable in the side pontoons of the car.
The colors remain the same, Williams does not lose its essence and continues to maintain that dark blue with white and red details, making it very striking. Unlike last year, The Grove team opts to eliminate the blue “V” from the wheels and return to the 2021 year sign on the rear wing, changing Williams Racing to only Williams.
For this new Formula One season, the Grove team has signed a new sponsor to expand the team’s brand and create merchandising in line with the team’s new livery. That brand is Puma, well known in the world of sports and which from now on will sponsor Williams Racing with a multi-year contract.
Johan Adamsson, global director of sports licensing at Puma, said: “We are excited to begin this new collaboration that is a perfect fit between Puma and Williams Racing’s long-standing and successful legacy in Formula One.”
Regarding new car sponsorships, Williams has 3 new sponsorships on its car. Komatsu and MyProtein make their debut on the side pontoons, and the latter is also reflected in the wings of the front spoiler. And as the last new addition to the headrests we find Puma. The sponsorships that continue dressing the Williams Racing car for another season are Gulf, Duracell, Kraken and Stephens.
FW46 Presentation / Source: motorsport.com
For the 2024 season, the pair of drivers on the grid will be made up of Alexander Albon y Logan Sargeant.
Alexander Albon He made the step to formula one in the 2019 season with the team of Red Bull, And halfway through the season, the Red Bull team decided to promote him and give him one of the most sought-after seats in formula one. The Red Bull team decided that 2020 would be the young man’s last season Alex Albon as a driver and after being away from the circuit for a year, in 2022 he returned to compete with Williams Racing, and so far his great performances are making teams like Mercedes or Red Bull interested in him.
On the other hand we have Logan Sargeant, an American driver who began competing in formula one last season with Williams Racing, who decided to give him a chance. Last season he did not do well at all, adding only 1 point when his teammate managed to get 27, which generated a lot of distrust in him and many mistakes that cost the English team a lot of money. So much so that the team reconsidered signing another driver and firing Logan Sargeant, although Williams Racing decided to give him another chance.
Alex Albon and Logan Sargeant in Las Vegas / Source: Getty Images
Last season, Williams Racing managed to obtain 28 points for the constructors’ championship. In Formula One, the higher they finish in the constructors’ championship, the more money you receive, which is why it is so important for the teams to get as many points as possible.
Williams Racing finished the season 7th out of 10 teams, they had to fight until the last races so that the old Alpha Taury team finally did not overtake them in the world championship. The last time they came out of the last places was in the 2021 season where, thanks to the brilliant performance of their former driver George Russell, they managed to reach 8th place in the constructors’ championship. The following years were not ideal, but the 2023 campaign thanks to Alex Albon It went perfectly well.
For this season, the British team will fight to continue adding points in the maximum possible races. The team’s idea to follow is clear, and this is what its team leader James Vowles said in a video on the team’s Instagram account, where he commented that “for the 2024 season our biggest objective is to fight with the Alpine team in the middle of the grid, we know it is difficult, but we will fight for it.
And the most exciting thing about the team for this season is that they have been preparing the 2024 car since last year’s Belgian Grand Prix, right in the middle of the season. For things like that, Williams Racing has that idea in mind for this season, to be able to fight again with the big guys little by little.
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