The current Olympics see the world’s most important tennis opponents face off in a series of intense challenges, ensuring an unmissable sports spectacle both on and off the court.
As we await to follow every moment of these new competitions, Comscore has conducted an analysis of the recently concluded Wimbledon tournament.
Among all the Grand Slam tennis tournaments, the British tournament of Wimbledon – with its strict dress code and impeccable grass courts – stands out as the most distinctive.
The increase in engagement at Wimbledon
Social media makes these tournaments more accessible and reflects the enthusiasm of a broader audience. In 2024, social media activity related to Wimbledon generated 190 million total actions, compared to 159 million in 2023, representing a significant increase of 31 million interactions year on year.
The stars of Centre Court: The real influencers
The historic Centre Court at Wimbledon has seen legendary players (dressed in white) compete in historic matches – such as Nadal vs Federer in 2008, Djokovic vs Federer in 2019, and the recent clashes between Djokovic vs Alcaraz in 2023 and 2024, as well as the Sinner vs Medvedev quarter-final. These stars dominate not only the court but also social media as true influencers. During the 2024 tournament, Carlos Alcaraz, the 21-year-old now winner of 4 Grand Slams and 2-time men’s singles champion at Wimbledon, lifted the trophy and also led social media engagement with a total of 6.4 million interactions. However, Rafael Nadal had the largest social audience, reaching 51.3 million people. Sinner, who lost to Medvedev in the quarter-finals, takes fifth place, just behind Federer in interactions. The exit of the world number 1 at the Wimbledon tournament certainly did not play in his favor.
Celebrities, brands, and the power of social media
The official account of Wimbledon is a key voice during the tournament. In 2024, it became the leading media outlet with 82 million interactions and 500 million views.
The post with the most engagement features cricket star Rohit Sharma attending the final, totaling 4.6 million interactions. Wimbledon also attracts international celebrities, as seen in the Vogue magazine carousel showcasing actresses like Zendaya and Julia Roberts, and actors like Tom Cruise.