Winter sales: why brands fear a cold spell on sales

by time news

2024-01-09 20:53:04

On the window of a sign in the Westfield Vélizy 2 shopping center (Yvelines), the letters of the words “Private sales” are taken off one by one. They will be replaced during the day by signage announcing the winter sales. This Wednesday kicks off the traditional end-of-season meeting for a period of four weeks.

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Significant discounts are expected from this Wednesday. “We are going to offer -40 to -50% on many items from opening day,” assures the assistant manager of the Jacadi store, while presenting us with the liberty fabric models which were very successful this year. Same story at Mango or Zara “where reductions of at least 50%” are expected. “Actors who have a lot of stock are not going to play cat and mouse. They will offer fairly high markdowns from the start,” confirms Emmanuel Le Roch, general delegate of Procos, the federation representing specialized trade.

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