The Victory chain is renewed in its 63rd branch. The CEO of the chain, Eyal Ravid, announced today (Wednesday) the opening of the new branch, on Sokolov St. at the corner of Kogel in Holon. About 4 million shekels were invested in establishing the branch. The branch covers about 1,500 square meters, and according to the company, it will employ about 60 employees and will serve all residents of Holon and the region. Another branch of the chain will soon be opened in the city.
The new Victory branch will offer the residents of Holon, among other things, a greengrocer, a cheese deli, a fresh fish department, a sausage department, a bakery and a fresh meat department.
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The Victory chain now has 63 branches nationwide. Recently, the chain’s sub-brand, “Victory City”, was launched, which now has about 4 branches in the city of Tel Aviv. In total, the company employs over 3,000 people, from Zemach in the north to Beer Sheva in the south. Eyal Ravid, CEO of the Victory chain: “The coming year is expected to be a year of innovations and news, with new branches that will expand the distribution of ‘Victory City’ to the entire country.”
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Last night (Tuesday) it was announced that the Victory chain was among the six largest chains in Israel (along with Rami Levy, Sycamore Marketing, Shufersal, Osher Ad, Mahsane Shuk and Yohannoff), who announced that they would not approve Unilever’s price increase.