Meschit concept store (photo by Malka Nihum)
With an investment of one million shekels, Beit Meshikit is opening a unique concept store that salutes Israeli creativity. Mishchit Hasharon is the first concept store in Israel based on the purity of the original Israeli creation. Precisely at a time like this it is the time to salute an Israeli creation and celebrate it to remind us all of the beautiful Israel on its rich evening of cultures.
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The Mishchit Hasharon store located in Hod Hasharon in the most talked about complex in the area called “Mosheva Square” The store extends over 300 meters located in one space with high ceilings and is breathtakingly designed.
In the store, there are several reference areas starting from the clothing details of the accessible brand of Meschit – “If by Meschit”, bridal in an entire area dedicated to Meschit’s day-to-day collection to the couture collection which is made to order.
In addition to the fashion spaces, there is a home design space that includes over 30 Israeli creators who present their works ranging from concrete, glass, ceramics, cosmetics to furniture.
A space of a bookstore, a flower shop, a bar area that serves and sells soft drinks, Israeli craft beers, Israeli alcohol, an Israeli ice cream startup and the highlight is an entire wall of hydroponic systems that allow agricultural produce to be grown in a closed space in a unique and aesthetic way by the Israeli Higreens.
Another space is a family and children’s space which is led by the desirable international fashion company “Nonono” which originates in Israel. A jewelry space with 5 of the leading jewelry designers in Israel and for the first time outside their store – the designers Ages and Tamar who present their latest collections.
In the near future, there will be unique and intimate content that will be hosted in this space, such as lectures by Yara Kidar in a unique format. The store draws inspiration from global concept stores such as Marcy, Colt, Corso Como 10 and many more.
Nir: “We are currently building an experience that we believe is the future of retail! We are talking about experiences and not shopping! We believe that people want to visit an exciting, designed, intriguing and diverse environment where they come to learn and be exposed to new things. Gone are the days when people came to the “store” people don’t want to buy but want to be excited, experience and learn… We believe that this is the future and the more we create exciting experiences for people the more value we will create for them. Building the concept and the curation took us a year and a half and we are happy to have reached this point today where everything is coming together. There is a great deal of Israeli creation in our unique country that we must all recognize and cherish… starting with creative fashion, home designed products, alcohol, agriculture, technology and more… and we are not happy that we have the right to curate them all in one place. We believe that this is just the beginning and we look forward to many more years of Israeli creation in Israel and abroad.”
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