With Call of Duty and World of Warcraft, Microsoft wants to become the world champion of video games

2023-04-23 20:32:14

Microsoft promises “more games, for more players on more platforms” if the acquisition of Activision-Blizzard-King is validated by the British competition authority. CARLO ALLEGRI/REUTERS

STORY – The UK competition authority is to issue its decision on Microsoft’s takeover of Activision, the leading independent Western video game publisher.

«Call of Dutyfor 150 million additional players.” For several days now, this ad promoting one of the most popular video games in the world has been airing in underground stations in London. At the beginning of March, the same advertisement had been published in full page in British newspapers Daily Mail et Financial Times. “This is one of our commitments if the union between Activision-Blizzard and Xbox is allowed. More games, for more players on more platforms»could we read.

Signed Microsoft, this campaign is actually aimed at an institution: the Competition and Markets Authority (CMA), the British competition authority. The latter must make public on April 26 its final decision on the acquisition by the American tech group of Activision-Blizzard-King, the first Western independent publisher of video games, with its licenses Call of Duty, World of Warcraft et Candy Crush.

A crucial decision

This $69 billion operation is the largest ever…

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