2024-07-10 22:38:58
Canal + presents its new series at the end of June: Spinners. This great production is a South African story filmed in South Africa by South Africans. The local production process, especially for the series, is a choice that pays for the audience and finances.
In recent years, the Canal + group has adjusted its content to the African demand: drama, telenovelas, action films, etc. The programs broadcast across the channels are produced in thirty, around ten regional languages. ” I only talk about African production, things shot in Africa by Africans with African actors, African directors, African production companies. EIn fact, we still don’t do anything in France today », shows Fabrice Faux, director of channels and content at Canal + International.
There is a specific production of the series. Canal + lists 2,500 episodes. Spinners is the group’s last big production dedicated to this motorsport from the townships of Cape Town. African series exposed to the continent’s demand: A strategic choice, but also economic, because producing on the continent costs less.
« We try to be smart »
« We still don’t have the same quality standards, we change quickly. The salaries of engineers are still lower in Africa than they are in Europe, even if we are in the process, especially in Côte d’Ivoire and in conjunction with the government agencies involved, organized salary scales. To ensure that you are the least respected by all the manufacturers with whom we work. And then we try to be smart in the way we write the scripts so that there is a need for fewer sets, fewer special effects, etc. »
Thanks to its good audience, Canal + is also reorganizing all its international contracts downwards to allow more resources to invest in programs. As for fears linked to geopolitical tensions which could lead to the rejection of the French channel, as some comments on social networks can testify. The figures show another reality, argues David Mignot, Africa director of Canal +.
A suitable output?
« If I take the example of a region where it is geopolitically complicated at the time that is the Sahel, this is where Canal records the highest customer satisfaction rates, these most important plans to re-engage. “, he assures. And this is due to the fact that in Mali, the French team offers a channel in Bambara and Fulani, the content of which is reformed, with the participation of Malian or binational talents. ” In fact, this is what our subscribers see. So, I would say that in Canal + Mali, subscribers watch Mali first, they don’t see the blue-white-red flag », he finished.
Present in 25 French-speaking African countries, Canal + is also establishing itself in English-speaking countries, especially with ongoing acquisition of the South African audiovisual group Multichoicewho also produced the series Spinners. The Vincent Bolloré company has a virtual monopoly on the computer.
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