Kavi Llama (photo from Tiktok)
In recent years, the video social network TikTok has become its own ecosystem, creating overnight stars with tens of millions of followers who watch everything they upload. Until now, the undisputed queen of Tiktok was dancer Charlie D’Amelio. But not long ago she was dismissed. The most successful TikTok star in the world today is Kavi Lama (Khaby Lame) with 147.6 million followers. compared to D’Amelio’s 144.4 million.
Llama has long been a special internet phenomenon, and has created his own language, or rather his own pantomime language. While the top of the TikTok stars show ‘authentic’ videos of young and beautiful lives, Llama shows more cynical videos that usually come as a comment on other videos.
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@ khaby.lame Wow I’m so impressed how you drain the pasta !! Don’t you? ???? I am so impressed with how you drain the pasta “you don’t? ???? # learnfromkhaby #learnwithtiktok ♬ original sound – Khabane lame
In doing so, Lama surpassed the most popular action on TikTok: replying to someone else. A study done a few months ago revealed that about 40% of the videos on TikTok are actually response/criticism/imitation videos to other videos.
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Lama started posting funny videos in March 2020 after he was fired from a factory job in Chivaso, Italy, where he had moved from his native Senegal.
After all, not only did Lama’s videos make him the most popular figure on TikTok, they also made him a multi-millionaire.
@khaby.lame #stitch con @krasivaya_688 ♬ suono originale – Khabane lame
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As he once put it in a New York Times interview, “my face and my expressions that make people laugh,” which he calls a “global language,” have made him an international superstar and landed him advertising contracts with brands like Pepsi and Hugo Boss. And last year he left Tiktok for the gaming world, appearing in a humorous commercial forXbox Series S in his unique style. Netflix and the fantasy sports platform Dream 11 They are two other brands that have tried to capitalize on the llama’s near-universal appeal, and its content has also been used in ads for TikTok itself, as well as Instagram.
Lama will likely continue to star for years to come, especially since his videos aren’t really big-budget. Instead, he stuck to the basic production value that made him a star in the first place. His net worth of $15 million is expected to keep growing — not bad for a 22-year-old who has never said a single word on the platform.
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