The author of the new logo is Tautvydas Tumas, a designer with many years of experience in creating visual solutions that improve user experience. According to him, we wanted to create a modern logo that would strengthen the team’s identity, increase the visual impression and mark a new stage in the club’s history.
In the color palette of the logo, the main color turquoise is distinguished much more clearly. When creating the new club logo, its shape was changed, and a rondel was chosen – a circular shield. It depicts the profile of a grinning wolf. The background of the inner part of the shield uses the lines of a basketball.
“Together with the club, we were looking for a modern graphic element. The strong, expressive and more aggressive wolf motif seen in the logo conveys the team’s strength, determination and competitive spirit, while the modernized color scheme maintains a bright turquoise accent that symbolizes exclusivity. The circle with a new font emphasizes the sportiness and strength of the club and combines the sign into a single composition,” T. Tumas said while presenting his work.
For his part, Wolves Twinsbet club manager Andrius Žiauberis had no doubt that the new club sign will help the club move forward, improving relations with partners and team fans.
“We talked about the fact that we have thoughts of changing the club’s logo in the near future even before last season. This update is a strategic step to strengthen the visibility and appeal of our brand. In it, the turquoise color is even more pronounced, reflecting our desire to constantly be modern and innovative. We believe that these changes will contribute to successful and effective future marketing decisions, promote sales of paraphernalia and create a closer and even stronger connection between the club, its fans and partners”, said A. Žiauberis.
2024-08-14 09:36:57