Women’s Euro 2025 Shatters Records for Revenue, Attendance, and Prize Money
The 2025 Women’s Euros, culminating this Sunday with a highly anticipated final between England’s Lionesses and Spain, has already proven to be a resounding success, breaking records across key performance indicators even before a ball was kicked in Basel. The tournament’s success signals a new era for women’s football, attracting unprecedented levels of investment and viewership.
Unprecedented Ticket Sales and Attendance
Ticket sales for the Women’s Euros in Switzerland surpassed those of the previous edition held in England well in advance of the opening match. A remarkable 600,000 of the 677,000 available tickets were sold prior to the tournament’s start, significantly exceeding the nearly 575,000 attendees of the 2022 competition. Organizers have now reported a total attendance of 623,088 fans passing through the turnstiles, a figure expected to climb with the final match.
A Truly International Event
Interest in the 2025 tournament extends far beyond the host nation, with 35% of tickets purchased by international fans. According to a senior official, the tournament has attracted supporters from 114 nationalities, including 61,000 Germans, 41,000 English, 16,000 French, 15,000 Dutch, and 5,000 American fans. “That’s unheard of in women’s football,” the official stated, “and it shows we have taken the right lessons from England 2022 and are on the way to a record-breaking event.”
Financial Growth Fuels the Game
The 2025 Women’s Euros is also experiencing unprecedented financial growth. UEFA forecasts the tournament will generate €128m (£111.3m) in revenue – double the amount generated in 2022. Media rights are expected to contribute approximately €72m (£62.6m) to this total, with commercial rights delivering €41m (£35.6m) and ticket/hospitality sales accounting for just under €15m (£13m).
Economic Impact on Switzerland
The host country, Switzerland, is also poised to benefit significantly from the tournament’s success. UEFA’s pre-tournament impact report estimates the Women’s Euros could add as much as CHF193m (£180m) to the Swiss economy.
Record Prize Pot and Player Compensation
The prize pot for the 2025 tournament has reached a record €41m (£35.6m), more than double the €16m (£13.9m) awarded at the last Women’s Euros. England or Spain will receive up to €5.1m (£4.4m) for winning on Sunday. In a landmark move, players are now guaranteed a share of the proceeds from their national associations. Sponsorship revenue is also projected to break records, increasing by 145% compared to 2022.
UEFA President Aleksander Čeferin emphasized the significance of this financial boost, stating, “With record prize money and unprecedented interest from sponsors, the tournament will bring more investment into the women’s game than ever before.” He added that significant funding has been allocated to legacy projects in Switzerland, ensuring lasting benefits beyond the final whistle.
Rising Television Viewership
The growing popularity of the Women’s Euros is also reflected in television viewership. The Lionesses’ semi-final victory over Italy drew a peak audience of 10.2 million viewers in the UK, with numbers steadily increasing throughout the tournament. For context, the 2023 FIFA Women’s World Cup final attracted a peak audience of 14.4 million – a record for a Women’s World Cup final. The 2025 Women’s Euros final, scheduled for Sunday at 5pm at St Jakob-Park in Basel, has the potential to break viewership records for an overseas women’s football tournament.
The success of Women’s Euro 2025 demonstrates the continued growth and increasing prominence of women’s football on the global stage, promising a bright future for the sport.
