2023-08-03 09:52:38
All behind the Blues. On Wednesday evening, 3.95 million viewers watched live the match between the French women’s football team and that of Panama, the last pool match of our national team in this 2023 World Cup. The clear victory of the French women ( 6-3), synonymous with qualification for the round of 16, was broadcast on France 2 from noon and commented on by Lucile Guillotin and Louisa Necib. A peak at 4.68 million was measured at the end of the match, at 2:01 p.m.
According to Médiamétrie, the market share of all audiences aged four and over is 34.2%. It is 26% of women in charge of purchases aged under 50 (FRDA-50), which is important for the channel, since this target is the favorite of brands that buy advertising spots.
Audiences that should climb in the final phase
Against Panama, the Blues therefore do a little less well than with their previous match. On Saturday, 4.29 million people watched the clash France / Brazil on the same channel, or 36% of the public. But Wednesday they did better than when they entered the competition, Sunday July 23, against Jamaica (3.4 million football fans on M 6 or 28.6% of PDA). Audiences should go up a notch during the final phase, which begins on Tuesday for Les Bleues, on M 6.
These high scores remain much lower than those of their male counterparts. Last November, 8.84 million football fans (61.7% of PDA) watched the last group match of the Blues against Tunisia at the World Cup in Qatar.
Note that France/Panama was overtaken on the FRDA-50 target by TF1’s 13 Hours. 4.89 million people watched Jacques Legros’ newspaper, or 38.5% market share. Advanced to 11:25 a.m. for the occasion due to a match, the competing edition of France 2 drank the cup. Only 800,000 people (17.1% PDA) watched the news flash presented by Julien Benedetto.
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