Word of Honor spot cost Cultural Corporation director her job

by times news cr

2024-09-11 09:25:14

The military nature of the Palabra de Honor spot, recorded at Usach facilities, was questioned by the university, which recalled that it was bombed during the 1973 coup d’état.

The next reality show on Channel 13, called Word of Honor and will be hosted by Karla Constant and Sergio Lagos, generated an unexpected crisis within the University of Santiago (Usach), which ended up costing the director of the Cultural Corporation of the university, Daniela Benincasa, her job.

It all started after Andrónico Luksic’s station broadcast this Tuesday a new preview of the program that will succeed Ganar o Servir, which It will have a military style and be marked by military-style marches.

The problem arose because The Word of Honor spot was recorded on the Usach central campus, which was questioned by the rector Rodrigo Vidal, who recalled that the campus was bombed during the coup d’étaton September 11, 1973, which is why the recording was described as “a profound attack on institutional memory,” reported Radio Biobío.

“We are deeply saddened by the image of soldiers inside our campus”was the message that Vidal sent to the university community, so He asked Daniela Benincasa, director of the Usach Cultural Corporation, to resign. in charge of signing agreements for the leasing of facilities for this type of production.

In light of this situation, they asked Channel 13 to remove the video from all its platforms, in addition to announcing that it is eliminating “the possibility of future uses of the campus to make advertising spots, in order to safeguard our memory, image and care for the institution.”

“We are taking all necessary steps to remove the video from social media, appealing to respect our history,” the university said.

You may also like

Leave a Comment