World: a good course for the Blues will have “an impact on gross national happiness, more than on GDP”

If the sales of a few products – beers, crisps, televisions… – experience a boom during this World Cup, the impact of a good French performance on economic growth will be “marginal”, underlines Luc Arrondel, professor at the Paris School of Economics. But for the co-author of “The Money of Football, Volume 1: Europe” (Ed. Rue d’Ulm) with Richard Duhautois, the essential is perhaps elsewhere.