The World Cup starts this Sunday. And for those who are preparing to follow it, while the Blues of Didier Deschamps return to contention this Tuesday (8 p.m.) against Australia (group D), the addition is likely to be salty. Much more so than during the last international football competition, Euro 2020, which took place in June and July 2021. This Qatari World Cup, organized at the end of autumn, lends itself more to evenings with friends in the house only to outings in bars or in front of giant screens – the cities having not planned anything on this subject for the moment, energy sobriety obliges. According to a recent NielsenIQ study, 93% of spectators intend to watch games at home.
And who says football evening, says chips, beer, soda, pizza. However, in one year, when inflation reached 6.2% in October, the price of these products soared, according to a study conducted by Tiendeo, a platform specializing in digital offers and catalogs, which analyzed the price changes for key items for football fans in front of their TV.
+ 7% for Coca-Cola since the Euro
In the beverage department, beer saw its price increase by 4.5% in one year, while that of Coca-Cola rose by 6.6%. If we compare with the Euro football, the increase is even stronger: + 5.8% for beer and + 7% for Coke.
To accompany these drinks, chips and pizzas are often de rigueur. And, there too, prices have exploded. That is + 15.7% for the packet of crisps in one year, and even 21% compared to June 2021. “The war in Ukraine led to an increase in the price of oil, which had a direct impact on this product typical of football evenings”, points out Tiendeo. As for frozen pizzas, it will also cost 11.1% more on average than during the previous European Nations Championship (+ 8% in one year).
“Faced with this economic climate of recession, consumers, who are increasingly price-sensitive, are looking for the best promotions,” analyzes Henri-Noël Bouvet, head of the French market at ShopFully, the company that owns Tiendeo. Even to support the Blues, there is no question of emptying your wallet.