World Record: How much money did you spend worldwide during the month of shopping?

Salesforce, a leader in CRM and cloud technology in the world and in Israel, presents a global annual report summarizing the shopping month with an emphasis on the last week of November from Black Friday to Cyber ​​Monday inclusive. According to the report, total global online sales in 2021 reached a peak of $ 275 billion, an increase of 2% compared to 2020, and $ 62 billion in the US, an increase of 4% compared to 2020.

Meanwhile, the significant growth was seen in early November, which was due to consumers not being deterred by higher prices, low discounts and a decline in product inventory that matched the patterns created during the last two years of the epidemic. In contrast, the week between Black Friday and Cyber ​​Monday (November 23-29) saw more moderate growth as a result of those consumers buying at the start of the season before the traditional shopping peak.

The report also shows that the strongest purchases occurred at the beginning of the season, when consumers spent $ 297 billion worldwide in the first three weeks of November (up 5% year-over-year). The biggest shopping day during the week between Black Friday and Cyber ​​Monday was Black Friday itself with a global increase of 2% year on year.

Online shopping, illustration (Photo: Ingeimage)
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In addition, the inflation of shopping holidays along with lower discounts on items made it harder this year to find the good “deals”. During the week between Black Friday and Cyber ​​Monday, the average selling price rose 11% in the U.S. and 5% worldwide compared to last year. Meanwhile, the average discount during that week was 24% worldwide (down 8%).

Alongside this, ongoing problems in the supply chain have resulted in the digital shelves not being as equipped as in previous years. Therefore, the number of products sold during the week between Black Friday and Cyber ​​Monday shrank by 5% worldwide compared to last year.

The Salesforce report also addressed the price increase that occurred this year and there are several categories in which the increase is particularly noticeable. Prominent among them: in the bags and luggage category there was a 23% increase in prices in November, in the luxury clothing category there was a 15% increase in prices and in the home and furniture items category there was a 9% increase in prices compared to last year.

And what about the Israelis? The report shows that in Israel, Black Friday made 435 thousand transactions at shopping sites originating abroad, compared to 410 thousand transactions last year, an increase of 6%. In financial terms, Israelis purchased NIS 74 million this year, compared to NIS 77 million last year. This figure was also reflected in the size of the average transaction: this year it was NIS 170, compared to NIS 188 last year.

Ronit Kfir, director of commerce at Salesforce Israel, said that “there is no doubt that the last two years have educated the Israeli consumer to switch to digital shopping and that the experience provided by the manufacturers has left them in the online arena. “They know how to ‘give a fight.’ Tech-Nation also leads in online shopping.”



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