2023-11-12 21:49:21
Every year it moves philanthropists from all over the world, benefactors and also great enthusiasts from Hong Kong, Singapore and Vienna, as well as from Frankfurt, making its debut this year, in connection with Grinzane Cavour, the marvelous castle immersed in the landscapes of the Langhe Roero and Monferrato which belonged to Count Camillo. The White Truffle of Alba® makes you dream, discuss, creates infinite pleasures. And it does good: on the afternoon of Sunday 12 November, the XXIV edition of the World Auction took place, a charity event organized by the Enoteca Regionale Piemontese Cavour.
But the real protagonist was the final batch composed of two twin truffles weighing 1,004 grams – presented by the president of the Union of Trifulau Piedmontese Associations, Mario Aprile, in the company of his dog Lady – flown to Hong Kong for the remarkable sum of 1.1 million Hong Kong dollars, corresponding to 130.000 euro. A staggering amount with which you can buy a luxury car, or an absolutely valuable watch such as a Rolex Daytona, or even a small apartment. The winner was a generous local entrepreneur, connected to the famous Mandarin restaurant.
Up for grabs were the most prized lots, combined with large formats of Barolo Docg, Barbaresco Docg and wines from producers belonging to the Consorzio di Tutela Barolo Barbaresco Alba Langhe and Dogliani, as well as maxi Panettones “made in Piedmont” signed by the historic Albertengo anniversary leavened products company. In the dining room in Grinzane the gavel fell for three more specimens of Alba White Truffle, weighing 250, 315 and 480 grams respectively, which went to Lucio Sindaco, creator of the Michelasso restaurant in Naples and regional vice-president of Confcommercio Campania, to the entrepreneur from Cherasco Mariano Costamagna and the Varese entrepreneur Guido Borghi.
The total amount reached is 482,760 euros which will be destined for charitable initiatives around the world.
White truffle from Alba, between the October moon and the climate it is a strange turning point by Luca Ferrua 30 October 2023
Furthermore, as part of the initiative proposed by the Crc Donare Foundation, it is worth mentioning the assignment of the last lot of the Auction “Barolo en Primeur”, the number twelve Nebbiolo barrique, from which approximately 300 bottles of fine Barolo DOCG will be produced in 2026, sold in the showroom in Hong Kong for the sum of 66,000 euros, leading to The total amount raised was 877,000 euros.
From 1999 to today, the total collection has thus exceeded the ceiling of 6.8 million euros, intended for solidarity projects in Italy and around the world. Thanks to the collection, this year beneficial events will be organized in Italy, at the Alba-Bra Onlus Hospital Foundation, the Vialli and Mauro Foundation for Research and Sport Onlus, and in favor of the Ukrainian population through the Razom committee and the Every Child Is project My Child Onlus. Looking abroad, in Hong Kong the proceeds will instead benefit the Mother’s Choice Institute, while Singapore has chosen the Singapore Children’s Society foundation, a charity that takes care of children and young people in difficulty in the Asian peninsula; on the charity front, the project chosen in Vienna is Glückskind, an initiative – promoted by the Sinnbildungsstiftung, a charity active in support of education – which aims to enhance the qualities of pupils and their self-esteem throughout the entire school system, while in Frankfurt the spotlight will be on the German Youth Cup, a competition between young athletes from the regional federations of the German Association for Paralympic Sports.
The TV presenter presented the Auction in the hall in Grinzane Cavour Caterina Balivo with the incursions of the comedian and television host Enzo Iacchetti.
Present in the room, in addition to the president of the Piedmontese Regional Enoteca Cavour Roberto Bodrito, the vice-president of the Piedmont Region Fabio Carosso and the mayor of the City of Alba Carlo Bo, artists such as the actresses Anna Foglietta and Vittoria Belvedere, the actor and director Andrea Bosca and his American colleague Daniel McVicar, historical face of the soap opera The Bold and the Beautiful, together with many other guests such as the entrepreneur Tomaso Trussardi, also characters linked to the world of sport and solidarity such as Clara Mondonico, daughter of unforgettable Emiliano, coach of Turin, Atalanta and Fiorentina, and Andrea Tacconi, son of Stefano, goalkeeper of Juventus and the national team.
Barolo en primeur, the solidarity auction also conquers London by Roberto Fiori 27 September 2023
“Truffles and wine are a perfect combination: a product of the earth and one of man’s work – he said Matteo Ascheri, president of the Barolo Barbaresco Alba Langhe and Dogliani Protection Consortium – complementary in the role of standard bearers for the promotion of the territory, enhancing the traditional cuisine of Piedmont. Barolo and Barbaresco, together with Tuber magnatum Pico, enjoy great fame in Hong Kong, where we were welcomed with enthusiasm by a qualified audience who every year gives enormous satisfaction to this charity event”.
Barolo en primeur broadens the scope: the top wines of the Langhe in various formats at auction by Roberto Fiori 27 September 2022
“This event represents one of the most awaited moments of autumn in Piedmont, through which to consolidate international ties with those who are in love with our land and our UNESCO hills – he underlined Fabio Carossovice-president of the Piedmont Region – My hope is that the whole world looks with growing interest at initiatives like this, thanks to which solidarity can contribute to bringing back smiles among people who experience great difficulties, as current events unfortunately remember every day.”
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