X, formerly known as Twitterredefined communication in the digital age. Founded in 2006 by Jack Dorseythe platform quickly established itself as a privileged space for the dissemination of short and concise messages, initially limited to 140 characters, although this figure was later extended to 280With more than 250 million active users worldwide, according to its own metrics, X today stands as a forum where politicians, celebrities and ordinary citizens share thoughts and news in real time.
The relevance of X, whose current owner is the South African tycoon Elon Musk, lies in its ability to connect millions of people instantly. For political leaders, it became an essential channel of direct communication with their followers and the general public. Unlike traditional media, where messages are often filtered y edited, The platform allows some politicians to share their opinions and policies without intermediaries.
The political impact of the network is indisputable. Since Barack Obama’s presidential campaign in 2008, the platform has been used strategically to mobilize voters, influence public opinion and, in many cases, define the narrative. In that campaign, Obama reached 115 thousand followers in the then-presidential campaign. Twitter, in a context where access to these platforms was mostly limited to computers, far from the omnipresence on mobile devices that we know today.
Among the leaders with the greatest influence in the social environment, stands out Narendra Modi, Prime Minister Minister of India, The top five is followed by US President Joe Biden, with a combined 74.3 million followers. Pope Francis is in third place, with a total of 52.6 million followers across his nine accounts in different languages, reflecting the religious leader’s significant presence in the digital sphere. Rounding out the top five are Turkish President Recep Tayyip Erdoğan and Indian President Droupadi Murmu, with 25.6 and 25.5 million followers, respectively.
For these leaders, a high number of followers in X is not only an indication of popularity, but also a strategic toola. A vast audience allows you to amplify your messages and ensure that your policies and opinions reach a broad audience.
In Latin America, the most followed leaders The most popular social networks are the President of Mexico, Andrés Manuel López Obrador, and the President of Brazil, Luiz Inácio Lula da Silva, with 11 and 9 million followers, respectively. A particular case is that of Nayib Bukele, president of El Salvador, with 6.4 million followers in a country with a similar number of inhabitants. Bukele uses the platform to project an image of efficiency, although not without criticism that points to his use of the platform as a tool to build a favorable discourse.
X has established itself as an essential tool for political communication in the 21st century. Leaders who dominate this platform have a significant advantage in shaping public opinion and promoting their policies. In an increasingly interconnected worlda leader’s ability to influence the masses through social media can be as crucial as their actions in real life.
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2024-08-16 01:58:22