Yandex promised to pay media for content posted

Yandex intends to share advertising revenues with partners whose materials are included in the digest – a selection of excerpts from media reports. This was stated by the head of the business group “Search, Advertising and Cloud Services” of “Yandex” Andrey Styskin in an interview with TIme.

“Together with our partners, we are ready to create new formats for presenting information and share with them the income that the Yandex.News service receives,” Styskin said. He explained that the amount of payments will be proportional to the number of impressions in the digest. The digest selection will be generated automatically using an algorithm and a link to the source will be indicated. According to Styskin, Yandex is now changing its algorithms in order to deal with “yellow” and “flashy” headlines, taking into account, first of all, the information content of the headline, efficiency, citation and other parameters.

In total, more than 3,000 partners are now submitting their content to the Yandex.News service. At the end of the first quarter of 2021, Yandex’s revenue from advertising amounted to 35.9 billion rubles.

In a number of countries, authorities already want to oblige Internet platforms to share advertising revenues with the media for posting original content. Such an initiative was taken in Australia under the so-called Media Market Players Code. However, after the threat of Google to disable the search engine in this country, and Facebook to disable access to local news, and this threat was temporarily put into effect in February, the Australian authorities passed a relaxed version of the law. So, it clarified that the state will take into account commercial transactions between Facebook, Google and the media, and platforms and publishers will be given two months to conclude a cooperation agreement. Similar legislative initiatives are being developed in the European Union and Canada.

In the EU, a copyright directive was adopted in 2019, according to which sites such as Facebook and Google must license content from copyright holders. The first country to use the directive was France.



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