Yandex.Zen introduces payments to bloggers for interaction of subscribers with content, in particular, for views and reading posts. According to the head of the content of the platform, Rinat Nizamov, in this regard, payments to authors in 2022 will double compared to last year, to 4 billion rubles.
New methods of monetization will help Yandex.Zen compete with other sites for authors, Mr. Nizamov told Vedomosti. According to him, the company considers Telegram its main competitor, and the main problem is the low quality of content. In November, in this regard, a bot was launched that converts content from Telegram into Zen channels. Over a month this way, more than 1,000 channels have appeared on the Yandex platform.
The top 5 Yandex.Zen channels in December 2021 included mainly culinary blogs – Kitchen Inside Out (1.2 million subscribers), Culinary Mix (595 thousand), Georgy Kavkaz (459 thousand). ), “Tasty Life” (420.5 thousand), as well as the channel about landscape design and home interiors “Shabby-Chic” (428 thousand). According to Mediascope, in September 2021, the monthly audience of the platform on desktops was 22.2 million Russians over 12 years old.
In 2020, Yandex.Zen began checking popular posts for fakes. It was the first public fact-checking program in Russia. In November 2021, the platform drastically cut news media traffic.
More details – in the material “Kommersant” “Zen” gave, “Zen” took. “
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