CITY, June 16, 2025
YG’s Ambitious Expansion
The entertainment powerhouse YG Entertainment is set to launch four new girl groups, broadening its already impressive roster.
- YG Entertainment plans to debut four new girl groups.
- One group will feature Thai members.
- This move appears to be inspired by Lisa of BLACKPINK‘s success.
Get ready, K-pop fans! YG Entertainment, the agency behind BLACKPINK, is expanding its girl group presence with the upcoming debut of four new groups, signaling a notable strategic move in the music industry.
the agency’s latest venture includes a group with Thai members, sparking comparisons to the success of Lisa, a member of the globally renowned group BLACKPINK.
YG Entertainment: Founded in 1996, YG Entertainment is one of South Korea’s “Big Three” entertainment companies, known for its triumphant artists and trendsetting music.
A Trendsetting Strategy
YG Entertainment’s decision to include Thai members in one of its new groups appears to be a calculated move, leveraging the proven popularity of Thai idols in the global K-pop scene. This strategy, taking cues from BLACKPINK’s success, aims to capitalize on the international appeal of such talent.
Did you know? Lisa’s immense popularity has not only boosted BLACKPINK’s global presence but has also inspired a wave of Thai depiction in the K-pop industry.
market Analysis: The inclusion of international members is a growing trend in K-pop, aiming to broaden the fanbase and increase global market share.
The “Lisa” Effect
The impact of Lisa on the K-pop world is undeniable. Her immense popularity and global influence have paved the way for other Thai artists. With a proven track record, YG Entertainment aims to replicate and build upon this success.
The YG Entertainment Training System: A Pathway to Stardom
YG entertainment’s success isn’t solely due to its artists’ talent; the company’s rigorous training system plays a crucial role, nurturing raw talent into polished performers. This system, known for its intensity, is a meaningful factor in the agency’s consistent output of triumphant groups and soloists. [[2]]
YG’s commitment to honing its artists underscores its faith in creating top-tier talent. Through systematic artist growth this approach is integral to the company’s strategy.
- Complete Training: Trainees undergo intensive vocal, dance, and language training.
- Internal Production: YG Entertainment prioritizes in-house music production.
- Debut Selection: the best trainees are ultimately selected to debut.
The training regimen at YG Entertainment is notoriously demanding, often lasting several years.Trainees are immersed in a strict schedule designed to develop their skills in singing, dancing, and other performance aspects. In addition to artistic training, language lessons, primarily in English and Mandarin, are also a key focal point, preparing artists for global audiences.
What makes YG Entertainment’s training program unique? YG emphasizes its in-house production capabilities, which help shape each artist’s style, resulting in musical uniqueness and success.
The agency also provides comprehensive guidance in areas such as public speaking,interviews,and building a strong stage presence. This all-encompassing approach enhances the artist’s ability to connect with their audiences on a greater level.
YG’s In-House Production Advantage
A core element of YG Entertainment’s system is its strong focus on internal production. This means that the agency employs producers, songwriters, and choreographers who work closely with the artists at every stage of their development, from song creation to performance. This internal synergy ensures that the music and the artists’ overall image aligns, fostering a cohesive brand.
YG artists,including BIGBANG,2NE1,and BLACKPINK,have greatly benefited from this method. The label’s in-house approach not only produces unique music but also greatly contributes to the idols’ long-term success.
YG’s focus on its internal production ensures creative control. This allows for the development of distinct artistic styles, contributing to high-quality music content. Moreover, the consistent quality strengthens brand identity, setting the artists apart in the competitive music industry.
The Road to Debut: selection and beyond
The final phase of the YG Entertainment training system culminates in the selection of trainees for debut. This process, highly competitive, involves regular evaluations and assessments.YG Entertainment then uses the results to make crucial decisions regarding who makes the debut.
Once selected for debut, artists continue to receive support. YG Entertainment emphasizes continual training, providing opportunities for continuous development and long-term success.
What are the keys to success for YG artists? Diligent training,in-house production,and a rigorous selection process all help drive consistent success for YG Entertainment artists.
YG Entertainment’s strategic focus on the training system promises good things to come, setting a solid foundation for the upcoming debut of the new girl groups. This rigorous training serves as a pathway to success, further solidifying YG Entertainment’s legacy.
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