CEO of Bank Hapoalim, Dov Kotler, Announced this morning (Sunday) the appointment of Yigal Barkat to the position of VP of Marketing at Bank Hapoalim. For the past five years, Barkat has served as CEO of the Yehoshua / TBWA advertising agency. At Isracard and the stock exchange, as well as as director of Bezeq’s marketing department. He also holds a bachelor’s degree in communications and business administration from the College of Management.
In recent years, he has led many marketing moves, including Isracard’s digital revolution and rebranding, the launch of Israel’s first G4 network in Partner, Bezeq’s rebranding, launches of a wide range of mobile wallet products, home networks, cloud services and other business products. In his most recent position at the Advertising Office, he led a series of moves that made the firm one of the leaders in Israel in the fields of digital and content.
Bank Hapoalim CEO Dov Kotler said: “Yigal has rich marketing and business experience in the field, and he has creative thinking and proven abilities. I am happy that he has joined the leading team of professionals at Bank Hapoalim, and I wish him great success in his role. “
Yigal Barkat said: “I am excited to join a leading bank in Israel during a fascinating period of change and development in the banking system. I look forward to joining the excellent bank employees, who for years of daily work take care to bring the most significant value to the customer.”
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