2024-07-29 06:43:10
YOANNA took the first place in the “Dairy products” category, and MY TVOE NASHE took third place in the “Bio and eco products” category
The two brands of MJ Deriz took prestigious positions in this year’s fifteenth edition of the only consumer online ranking in Bulgaria “Favorite Brands”. The current edition registered a record turnout with over 70,000 participants casting more than 3 million votes. More than 9,000 people voted for each of the brands IOANNA and MY TVOE NASE in the final stage. With their votes, they put the YOANNA brand in first place in the “Dairy products” category, and the bio series of MY TVOE NACHE in third place in the “Bio and eco products” category.
“We are grateful for the high recognition from users, which is the most valuable success for us. It gives us the confidence to consider that for more than 20 years we have been betting on the right strategy in the production and development of our dairy product brands. The vote of confidence inspires us to keep improving and continue to offer the highest quality, healthiest and most diverse dairy products.” shared by the management of the company, which has been on the world market for 20 years and is among the top 5 producers of dairy products in Bulgaria.
First place in “Favorite Brands” for high-quality fresh and sour milks, ayrans and cream with the brand JOANNA is an impressive achievement considering the brand has only been part of a highly competitive and dynamic dairy sector for seven months.
The other award-winning brand, MINE IS YOURS IS OURS, has been on the market for three years and, in addition to traditional Bulgarian cheeses, yellow cheeses and organic products, its portfolio also includes Middle Eastern specialties such as Labne, Tel, Topika, Burmli, Kaymak and a number of others. For the organic production under the MY YOURS brand, raw materials of proven origin from certified organic farms are used, without artificial colors and flavors, without traces of antibiotics, growth hormones or pesticides. Organic production is certified and controlled by the SGS institute.
Winning prizes in the “Favorite Brands” ranking is another success for the YOANNA and MY TVOE OUR brands, as last November they were also awarded Golden Diplomas from the international exhibition The Milky Way 2023.
MJ Deriz Ltd produces and the own brands of a number of international chains and large local hypermarkets. The company has factories in Karlovo – for cheese and yellow cheese, and recently acquired a factory in Sofia for fresh and sour milk, which now bears the name “Dairy Day”. Adhering to the principles of sustainable, ecological and responsible production, the company has chosen to make their packaging from 70% recyclable cardboard, and their sour milk buckets are made from a material that is 100% recyclable. Last year, with the support of the Norwegian Fund, the company implemented another “green” project – a wastewater treatment plant at the factory in Karlovo.
Behind the success of the MJ Deriz company are 20 years of experience in the dairy industry, over 400 employees, dozens of technologists and craftsmen specializing in the specifics of the various product lines. Uncompromising selection of first-quality raw materials, strict quality control in every phase of production processes and high professional expertise are not the only prerequisites for the company’s success. The fact that the company invests in new technologies and innovations, having completely renovated the production factory with equipment that meets the most modern requirements and trends in the sector, also contributes to them.
The excellent quality of the products, the diverse portfolio, the high level of professionalism and many years of experience have earned the company many satisfied customers and loyal partners over the years not only in Europe, but also in the countries of the Middle East, the USA, Canada and New Zealand.