Yohananoff responded to the rise in prices: “The ball is in the hands of consumers”

by time news

Jacobs coffee, Oreo cookies, Milka chocolate, Heinz ketchup, Tuna Starkist, Pringles, Pampers diapers, Tide washing powder and more, are all some of the products that are expected to experience a significant increase following the move. The person who spoke on the subject during a savings plan in an interview with the Marciano Keshet Foundation is the owner of the Yohananoff supermarket chain, Eitan Yohananoff.

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“We will fight to raise prices. As always, trade is doing its job. We are engaged all day in feeding more and more products on the shelves at cheaper prices,” Yohannoff said. “You do not have to go for the brands. You need the cooperation of the consumer and us to lower the shopping basket. In the end you have to understand, there is a turbulent market all over the world and prices are rising, look what is happening in all industries. I think in the food industry And keep costs cheap.The solution is in the hands of the consumer, he can choose from the categories.

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