2024-07-06 11:30:47
Now you can top up your cell phone balance and pay for services like the telephone or electricity bill in the tortillería from the corner.
This, after the agreement between the Sofipo Finsus and the National Tortilla Council (CNT) which aims to bring in up to 140 thousand tortilla shops and will bring them additional income by charging some commissions for these payments.
Homero Lopez, president of the National Tortilla Councilexplained to this newspaper that the industry is seeking to be digitalized, since in many other countries small businesses already operate with applications and loyalty programs, which we must promote here in Mexico.
He said this plan will offer different tools so that workers and owners of these establishments have what they need for the operation of the program and can generate from 6 thousand to 38 thousand pesos per month of extra income.
It will be offered when you go to buy your tortillas, This means you will have the possibility of recharging your cell phone balance, as well as paying for various services that will be added as the program stabilizes and the use of bank cards will be allowed; discounts with suppliers of allied businesses, among other advantages.
It was reported that on average the tortilla shops They sell up to 289 kilos per day and have 2.5 employees.
It was explained that this is an application that can be downloaded to a mobile device with internet to operate the program for both owners of these businesses and clients. National Tortilla Council (CNT) y Finsus They presented the application that will allow almost 135,000 tortillerías in the country to generate additional income and be identified as points of financial inclusion, as well as the most important loyalty program in the industry.
The president of the CNT, Homero Lopez Garcia, and the CEO of this digital Sofipo, Carlos Marmolejo, announced the CNT x Finsus Digital Platform, with which workers and owners of these establishments will have tools to better manage their money and have more profits.
“In turn, consumers will find a point of connection with Finsus in the tortillerías, where they will be able to learn about and download the application for the general public, open their accounts and enjoy the benefits that more than 250 thousand clients of this already receive. Sophie digital”.
Homero López added that this is the beginning of the modernization and financial inclusion of the tortilla sector, which will increase resources and tools without the need to acquire extra equipment or terminals, everything will be through the cell phone equipment of the people who operate these stores.
He stressed that banking these businesses will give them greater security by using less cash, it can give them coverage of Low-cost health and life insurance, as well as greater consumer appeal and formality and visibility for these premises, among others.
He stressed that the greatest benefit for the tortilla industry is to attract more customers to the counter, increase sales, avoid additional costs in the operation and combat unfair competition by increasing formalization.
About the loyalty program, Homer Lopez He explained that consumers will buy their tortillas, regardless of the quantity, and will request their electronic coupon redeemable for discounts on basic products in various establishments, from small to large, that join the program.
He called on all consumer products companies, both national and transnational, to join this initiative that seeks to strengthen the economy of Mexican families, in which they will obtain exposure of their brand with a potential reach of more than 123 million consumers nationwide.
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2024-07-06 11:30:47