2024-07-25 15:15:49
At WWDC 2024, Apple introduced many new and improved features related to data security and privacy. YouTuber Andru Edwards is now invited to Apple Park, where he is allowed to interview two decision makers: Katie Skinner, “User Privacy Technology Manager”, and Sandy Parakilas – she is the “Secret Product Marketing Leader”. They report on how Apple integrates data reduction across all services, the importance of transparency in data sharing, and how Apple ensures privacy at Apple’s discretion.Sandy Parakilas emphasized that Apple views privacy as a basic human right. While data security is concerned with preventing unauthorized access, privacy in IT is more a question of transparency and decision-making ability. “We want to give people control and give them choice,” said Parakilas, explaining the concept. Many new features of iOS 18 and macOS 15 reflect this understanding. For example, Apple’s map application intentionally works with identifiers that change every quarter of an hour to avoid a regular location profile to be created in the first place. The new password tool combines existing security features related to secure authentication in one application – and points out weak or compromised passwords.
Targeted distribution of contact information
Users have more decision-making options with applications that request or require access to contacts. In the future, users will be able to give the app access to individual entries or a group – instead of to the entire address book. The same applies to connection to equipment products: Instead of blanket authorization to contact devices in their own network, users will be able to decide specifically which product the equipment can use to establish a wireless connection.
Access to the microphone and camera can be detected and automated
Privacy experts apparently heard a question asked in 12 minutes about whether the iPhone can hear everything that is said regularly. They emphasize that no app has access to the camera, microphone or location without express permission, and that clear indicators show when these sensors are currently active. In the notification center you can find directly which application is currently accessing microphone, camera or GPS information.
AI with privacy
AI services abbreviated as “Apple Intelligence” are built around informed self-determination. Personal data, such as files with editing history, media, chat histories and activity data, is compiled in an “index” for Apple Intelligence. This is device specific and cryptographically secure. If AI demand overwhelms local machine performance, Apple moves information from the index to a private computing cloud. Apple itself does not have access to this information; they will be immediately discarded. Apple does not use user data to build its language models. Using ChatGPT is disabled by default, optional and can be used anonymously.
Privacy – and talk about it
In recent years, Apple has discovered privacy protection as a unique selling point. Various entertaining announcements address the fact that only iPhone, MacBook or iPad owners can unlock the device and emphasize how users control access to media, information and location.
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