Instead of starting to learn complex editing software or paying a lot of money to editors – Peech wants you to let her edit your videos
Have you ever heard the phrase “video is king”? That’s pretty true. The problem is that for this king you have to work quite a bit, when beyond the stage of writing and even filming, long hours of editing are always waiting for you just to produce a simple video. Add to all this many hours if you want to add subtitles, effects and create different versions for different platforms. So now a new Israeli startup wants to turn anyone into a video editor easily.
Want to delete something from the video? Just delete the text
The Israeli startup Peech doesn’t offer you to edit your next Oscar-winning film with them, but it does want to become a platform where you edit and create your Talking Head videos. You upload your raw materials to the platform, and determine your “brand book” with your logos and color palette, and from there it does most of the work.
Fitch uses AI – of course – and NLP to transcribe and analyze what the speaker in the video is saying, and uses this script to put together a video for you. The system is also able to add closing, opening, music, graphic titles to the most important parts, animations, photos, stock footage and dozens more that will make the video much more professional. If you are not satisfied with something, you can delete sections of the text that the system analyzed, and the video will fix itself (instead of deleting frames and sections from the timeline, as in traditional editing software). You can also create abbreviated versions of your video with the click of a button and create versions that are adapted to vertical, horizontal displays and also square videos – to fit all platforms. If you want, you can also export the same video in several languages, or in different editing styles. Every element created by the system can of course be removed and changed, if you want more control over the final product. It almost goes without saying, but currently Peech only supports English, but Gigatime said that they are currently working on supporting 37 additional languages.
In a conversation with Daniel Daphne, CEO of Fitch, we wondered if giant companies like Adobe couldn’t take what Fitch does and turn it into a feature. According to Daphne, they can indeed do it, but are not interested in doing it: “It is important to remember that large software companies like Adobe, which have developed professional and sophisticated editing software (including Premiere and After Effects), constitute a professional and complex solution for professionals in the fields of video and animation. They are developing as many features as possible, which will allow professionals who work on video content day and night to be precise every pixel, and to control every element using complex software that is downloaded to a computer. Peech appeals to the content teams, who do not come with previous experience in video editing, design or animation, nor do they necessarily want to develop it. They want to deal with what is important to them – and that is to produce excellent content.’
Nas Daily is already inside
Today (Monday) Peech announces the completion of an 8.3 million dollar Seed fundraising round led by Ibex Investors and with the participation of Fresh Fund, Cardumen Capital, Ariel Maislos and Israeli YouTuber Nas Daily. According to Daphne, she has been following Nas Daily for years, and one of the investors in the company suggested that they connect. After they met, he told her that he translates his videos into 17 languages, and decided that he wanted to invest in the company: “Not many people know, but Nas wanted to invest a lot more before I went on an official recruiting tour, and he was actually the first to say he was in.” Peech was founded in 2020 by Daniel Dafni (CEO) and Jonathan Amit Kenrick (CTO) – and employs 20 people in its offices in Tel Aviv.