The Confused Jubilee (13 screenshot, pexels)
On the occasion of the launch of the new series of doors ‘Ultra Quit Pro’ by Hamadia Doors, which isolate noises, the brand is launching a campaign starring the confused child star Yuval, with a budget estimated at half a million shekels.
The campaign will be launched through the advertising agency Broda Kaplan, under the message: “Ultra-quiet doors for a quiet and calm home” and will be broadcast on television, radio, digital and in the showrooms of Hamadia Doors, Yuval Shem Tov will earn hundreds of thousands of shekels for his character.
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In the videos that will be uploaded this week, you see an old couple having a nap when the lunch break is interrupted due to noises entering the bedroom by the confused Yuval who sings, dances and makes noises, until they understand that the noise comes from the open door, when the door closes. Which illustrates the quality of the room door with ultra-quitt technology that isolates the noises of Hamadia doors.
These are doors for home rooms: ULTRA QUITE PRO, which isolates noise based on breakthrough technology, designed for home rooms, master units, children’s and adolescents’ rooms, study rooms, clinics and offices for quiet.
Anat Peretz Dudi, Hamadia Group’s VP of Marketing, said: “The campaign will emphasize the salient values of the brand that advocates innovation: the launch of the ultra-quit technology, registered as an exclusive patent for noise isolation by Hamadia Doors. From studies we conducted we understood that the value of “quiet” is a real value and an existential need within homes especially in the last two years (Corona period), where we spent many hours indoors together and served us more than usual as a study, study, games and more. The campaign is part of the rebranding through which we present the strengths and differentiation of Hamadia Doors from the rest of the market. ”
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