According to the document, during the next month Meta plans to open the social network in the virtual world to registration for 13 to 17-year-olds, after until now it was only open to 18-year-olds and older. The reason: the children are the “real digital citizens of the Metaverse” – that is, young people, who are still flexible in the mediums they use, and who constitute the next generation of consumers who will pay money for the various services, are the preferred audience for the social network that today wants to be the “next generation”.
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According to the data obtained by the Journal, as of the previous month, Horizon Worlds had about 200,000 active users, and according to the memorandum, the company will try to double this number by 2.5 times, to half a million, by the end of the half (that is, by June). In addition, it is trying to increase the number of returning users (ie: those who visit the social network in two consecutive months and not just once or twice at huge time intervals) from 11% to 20%.