Zwift has launched a new $29.99 monthly premium subscription, Zwift Plus, which introduces an AI-driven coaching platform and real-world video routes. The service aims to increase user consistency through adaptive training plans and immersive, filmed cycling locations, while maintaining the company’s standard tier for existing members at current price points.
Zwift Plus Costs 29.99 Dollars Monthly
The new Zwift Plus tier represents a premium addition to the existing ecosystem. Priced at a $10 monthly premium over the standard subscription, the monthly cost for the new service is $29.99, while annual plans are priced at $299. The company maintains its standard service, which continues to receive major expansions independent of the Plus-specific features.
International pricing reflects this tiered structure, with the monthly Plus subscription set at €29.99, £26.99, CAD $37.99, AUD $44.99, CHF 29.99, NZD $59.99, and ZAR 599.99. Annual subscriptions for these regions are scaled accordingly, reaching up to ZAR 5999.99. While the standard Zwift subscription remains available at its original price, the company is offering a 14-day free trial for new users interested in the Plus features. Existing members can also access a limited-time offer at launch, which includes a free one-month upgrade to the new tier.
Zwift Coach Uses Sports Science to Adjust Workouts
The “Zwift Coach” feature is built to align with user goals, fitness levels, and preferred riding styles. It utilizes a training model grounded in sports science, drawing on power and heart rate data to recommend workouts and activities. The system is designed to be adaptive, adjusting in real-time if a rider misses a scheduled session, chooses a spontaneous outdoor ride, or pushes harder than planned during an event.
Riders with a training streak show an increase in FTP. Users receive guidance before each activity and feedback via the Zwift Companion app after their sessions.
New Video Routes Include French Alps and Mallorca
The initial selection includes notable climbs in the French Alps, such as the Col du Galibier and Cime de la Bonette, alongside routes in Mallorca, Tenerife’s Teide Plateau, Norway’s Lofoten Islands, South Africa’s Western Cape, and locations in Utah and Colorado. These routes provide a landscape-focused experience that the company suggests offers incentives for a holiday feeling on a smart trainer without requiring travel.
These routes retain core virtual features, including segment leaderboards, experience points (XP), power-ups, and HoloReplays. The integration of high-definition video with the familiar virtual HUD is designed to match the riding dynamics and road surface characteristics of the platform’s virtual worlds. The filming process involved an in-house team of videographers traveling to these destinations. When a rider reaches the end of a video route, the software loops the footage to allow for continuous riding.
Adaptive Training Competes with TrainerRoad and Xert
The introduction of adaptive training puts Zwift in a similar market space as existing players like TrainerRoad and Xert, both of which utilize the term adaptive training
and integrated with Zwift in the winter of 2024/2025. While Zwift recently acquired the company Rouvy, it has emphasized that the new video routes are a distinct product, developed by its own team.