In 2021, user spending on apps grew globally by 25% and downloads by 8%. The most popular in the world are various video services. Most users downloaded the video editor CapCut, and spent the most on YouTube.
Both the number of app downloads and user spending in them showed significant growth from January to November 2021. The number of downloads increased by 8%, reaching 140 billion. User spending in applications increased even more significantly: by 25%, to a record $ 135 billion. Such data was published by the analytical company App Annie, which presented a report on the mobile applications market in 2021.
“In 2021, the global economy came out of the lockdown and began a post-pandemic recovery. Will this “return to the physical” stunt the growth of the app economy? Not at all, ”the authors of the report say.
India has become the leader in the number of downloads of applications: it accounts for about 20% of all downloads. It is followed by the United States (9%) and Brazil (8%). Users of gadgets on iOS, as before, spent more than users on Android: iOS accounted for 65% of all spending in applications.
Among applications, the first place in terms of the number of downloads in 2021 was taken by the video editor CapCut. It is followed by two Indian apps: the MX TakaTak video service and the Meesho online trading app. Telegram is also in the top 10 in terms of the number of downloads. In general, judging by the number of downloads, VPN services are popular among users (there are two of them in the top 10 – VPN Master and NightOwl VPN) and services related to the creation and broadcasting of videos (in addition to CapCut and MX TakaTak, the top 10 also includes two such services are Moj and SnackVideo).
“Users spent the most on live streaming and online streaming applications,” the report’s authors note.
YouTube is the leader here, the top 5 in terms of user spending also includes the video service TikTok, the streaming video services Disney + and HBO Max, as well as the Japanese manga subscription service Piccoma. The first places in terms of the number of monthly active users are occupied by Telegram, Instagram, Zoom and TikTok, and the mobile version of Microsoft Office closes the top 5.
In Russia, the AliExpress shopping application turned out to be the leader in terms of the number of downloads per year. It is followed by the service Zenly, which shows the location of friends, and all the same CapCut. The top 10 applications also include: StarMaker online karaoke, Shein online clothing retailer, Maps for Minecraft PE application, DiDi online taxi ordering service, Pure Tuber client for YouTube, Dixie retailer’s application and Samokat online store. …
“All over the world, people have adapted to the pandemic through the transition to life in mobile, which can be called one of the main conclusions. The most successful industries have been those that have helped people get closer, both virtually and in person, ”said Lexie Sedow, Head of Market Research at App Annie.
The revenue of the mobile games sector in 2021 reached $ 90 billion. The leaders in terms of the number of downloads were casual and hyper-casual games, in which there is little or no plot, and the video design is minimal. The top 3 most played games in the world include Count Masters, Project Makeover and Bridge Race. In Russia, DOP 2: Delete One Part, Going Balls and Phone Case DIY are in the lead among games.
App Annie previously released its forecast for 2022. Among the main trends for the next year, the company’s analysts named the growth in the number of TikTok users to 1.5 billion, the growing popularity of financial applications among Generation Z, such as the Robinhood application for investors; and a further increase in the popularity of metaversive mobile games.
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