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“With Viagra (US industry mockery: ‘The Pfizer Riser’), the list of things that no money in the world can buy has gotten a little shorter again.” – The news magazine “Der Spiegel” was once again lucky enough to get to the heart of the matter when it devoted a cover story to the new men’s drug on May 18, 1998. A good seven weeks earlier, on March 27, the examiners had…