4th Gen K-Pop Funding: Concerns Over Concert Costs

by Sofia Alvarez

“It honestly makes me so sad…”

JUSTB is attempting a novel approach to funding their potential U.S. tour, and it’s sparking a wave of concern among dedicated fans.

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The members of JUSTB | @JUSTB_Official/X

The group recently announced plans for a U.S. tour funded through a crowdfunding model, asking fans to essentially pre-purchase tickets during a two-week window, with the tour’s viability dependent on selling at least 100 tickets—and dates remain unconfirmed.

JUSTB is crowdfunding their next tour and have already confirmed 2 cities!!
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Many fans expressed sadness and concern that the talented group is resorting to crowdfunding to make a tour feasible, while others admired their determination in an industry where numerous artists are canceling shows due to low ticket sales.

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Concerns also surfaced on X regarding the practicality of the crowdfunding approach, particularly in the U.S. One user pointed out that if only a handful of cities reach the 100-ticket threshold, a full tour might not be financially viable, especially considering recent visa challenges for international artists.

Fans also questioned the $139 price tag for a ticket to a tour that isn’t yet confirmed, and for which no dates have been announced, making it difficult to commit financially.

JUSTB isn’t the first group to explore this funding model; 1verse has also utilized crowdfunding for their concerts.

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