2024-01-11 23:43:24
Jorge González has a doctorate in Marketing from the London Business School and professor of Commercial Management at IESE. In addition to being a professor, he is a business consultant on marketing and co-author of the book MASTERS OF THE GAME, a book for those who manage businesses and never had time to read his instruction manual.
We talk about:
What relevance does marketing have in business and the importance of the customer
What are the key concepts you address in your book and why they are relevant in the business world
Each chapter of the book raises a key question with 18 essential rules accompanied by real examples. From Broadway theaters to Las Vegas casinos. We start with the playing field, the question we must ask ourselves to launch a business
Customers, what is segmentation and how is the icebert challenge addressed?
What dimensions does a value proposition have?
Good and bad examples of marketing. Nespresso, Netflix
What differentiates a product from a brand
Los gamechangers
Talent in marketing
Current trends in marketing and business
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#handle #marketing #game #Mapi #Hermidas #podcast #LAGASTRONOMA