While the radio medium suffers a disaffection which is confirmed from year to year, France Inter remains the first radio station in France, according to audience figures revealed, Thursday, January 12, by Médiamétrie. While 71.1% of French people continued to listen to the radio every day last November and December – as much as in the previous wave – 39.3 million tuned into a station, a drop 1.5 million in one year (74.5% and 40.8 million).
With nearly 6.9 million listeners (6.851 million) and 12.4% of cumulative audience, France Inter is still in the lead. The station shows a slight drop of 0.3 points and loses 108,000 people compared to November-December 2021, which had seen her reach a record number of listeners (6.959 million). Adèle Van Reeth, its director, nevertheless boasts “a stability of all the indicators in a global context which [la] would rather pull down” and the 14% audience share (+0.4 points), which takes into account the listener’s listening time and serves as a barometer for advertisers.
Among the other prides of the public service, Franceinfo totals 9.2% of cumulative audience (+ 0.7 point in one year) and wins 422,000 listeners. “By being again the third radio station in France, we can clearly see that the Franceinfo brand has imposed itself”judge Jean-Philippe Baille, director of the station, rejoicing in a morning ” powerful “ which convinces 184,000 more people over one year. France Culture maintains its cumulative audience at 3.1%, welcomes its director, Sandrine Treiner, with 1.737 million listeners every day (i.e. 25,000 additional).
Europe 1 never stops falling
A big concern for the public radio group, France Bleu for the first time fell below the symbolic bar of 5% in cumulative audience (4.9%). “We will need an editorial renewal, a modernization of the brand and work on distribution. This is a project that is very important to us”assures Laurence Bloch, the director of the antennas and the editorial strategy of Radio France.
With a cumulative audience of 10.3%, RTL lost 0.7 points in one year. Everyone is still looking for something to be happy about, in particular by highlighting the recent complementary study by Médiamétrie “EAR Insights”, for the months of September and October. Ultimately, “18.8 million listeners each month and 13.1 million listeners each week, that’s considerable”, rejoices Régis Ravanas, general manager of audio activities for the M6 group (RTL, RTL2, Fun Radio). This automatic measurement uses an audimeter to measure what is broadcast in shops, restaurants or even taxis. “So it’s non-chosen listening”mocks a competitor.
If RMC has dropped slightly despite the FIFA World Cup in Qatar – at 5.8% of cumulative audience (– 0.3 points) – Europe 1 continues to plummet, with 3.6% (– 0.6 point). A striking symbol of this fall, France Culture now exceeds Europe 1 in terms of audience share (3% against 2.9%).