By news section
MUMBAI: Reliance has re-launched its 50-year-old soft drink Campa Cola in the Indian market. It has been introduced in the market this time by Reliance Consumer Products Limited.
Campa Cola is a drink that was introduced in the Indian market in the last 1970s. It was manufactured and marketed by Pure Drinks Group. It was in the forefront of popular drinks produced locally. Campa Cola slowly lost its market share in the 1900s with the arrival of foreign soft drink companies.
In this case, Reliance Group’s Reliance Retail Ventures Limited bought Campa Cola for Rs 22 crore last year. Considering that the summer season is about to start in India, Reliance has now re-launched the Campa Cola drink in the market. This drink has been introduced in Campa Cola, Campa Orange and Campa Lemon flavors.
It is reported that these drinks will be available in 200, 500, 600 ml and 1 liter, 2 liter. It is reported that it will be sold in the market as 10, 20, 30, 40 and 80 rupees respectively. It is reported that it will be sold in Andhra Pradesh and Telangana states in the first phase. Reliance said that it is sure to attract old and new customers.