In terms of the total number of users who have installed the platform, App reports about 11.9 million players, compared to about 3.7 million at the end of 2021 and the average number of active users on a monthly basis was about 1.35 million in December, compared to about 979 thousand users at the end of 2021. The average number of active users On a daily basis, in December 2022 there were about 367,000 players, compared to about 265,000 at the end of 2021.
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As part of the company’s dealing with the market challenges, during the second half of 2022 the company began to focus on prioritizing income and profitability over growth and accordingly works to improve the investment model of marketing expenses in elite markets such as: the USA, Canada and Central European countries. In these countries the income per user is high more than the acquisition of a larger amount of users, so the company considers as an essential measure of its activity the index of the proportion of active users who are users characterized by an average income that exceeds the amount of investment in them among all active users on the platform.