2023-10-02 11:12:43
“There is a video out there advertising some kind of dental plan with an AI version of me,” actor Tom Hanks wrote on his Instagram account about a photo of a man who certainly looks like Tom Hanks, although at an earlier age than he is now. “I have nothing to do with that,” she added. Without giving more information, Hanks’ words point to fraudulent commercial use of his own image, generated with a computer program.
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This public complaint by the well-known performer joins other recent ones that accelerate the pace of non-consensual image or voice appropriations carried out using Artificial Intelligence.
In September, British actor Stephen Fry, who recorded all the volumes of Harry Potter in audiobook format, announced that this material had been used to train an AI to recreate his voice, without his permission.
Acting outside the rights to one’s image but also intellectual property is one of the tensions in the field of AI development and can cross legal limits. Also in September, writers such as George RR Martin (A Song of Ice and Fire, the novels that became the Game of Thrones series), John Grisham and Michael Connelly, among others, have gone a step beyond public denunciation and have filed a lawsuit against the ChatGPT developer company, OpenIA, for a possible violation of its copyright. These authors have called it “systematic theft.”
In Hollywood, one of the negotiating points of the screenwriters who have been on strike for 146 days is the protection of their work against AI. The agreement, signed on September 27, determines that it will be the union that authorizes what materials can or cannot be used to train and develop AI software. In addition, the scriptwriters obtained another series of guarantees in relation to these technologies. Among them, no Artificial Intelligence will be able to write or rewrite literary material, and what is generated by it will not be considered ‘original material’. On the other hand, if the scriptwriters want to use an AI, they can do so as long as the companies consent. For their part, studios will not be able to force script writers to use AI and, when it is used, they will have to warn workers that in turn they will not be able to force them to do so. Studios will have to notify workers if the texts they are working on have been generated by AI.
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